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WHAT INVESTORS LOOK FOR WHEN INVESTING IN A BUSINESS
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There are several key points that investors look for when seeking to invest in business. The following points should assist you in becoming more investor ready.
- Experienced and stable management team (people invest in people, as key people can make or break a successful enterprise).
- Sound understanding of the industry the business is in.
- Realistic investor ready business plan (featuring a detailed and realistic business strategy of current and future plans).
- Compelling business vision.
- High potential returns for Investors.
- Excellent business growth potential.
- A willingness to include and involve the Investor in the business as a partner, and also with the view to building your management team with the inclusion of the Investor.
- A professional approach and commitment to business development.
- A thorough and clear understanding of your customer (target market), including size, accessibility, growth potential etc.
- A realistic indication of projected returns for the Investor - what can and cannot be expected.
- An Investor exit strategy.
- An easy to follow and manageable growth product/business strategy, combined with planned financial manageability over the period.
- Ability to explain how the investment will be used.
- Point of difference - in product, distribution, profit, returns, management, location, contacts, technology etc.
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